It is an initiative of Declare Yourself, a national non-partisan, non-profit (501(c)3) organization dedicated to increasing young voter participation and civic involvement.

Declare Yourself's on-line voter registration tool has been used by almost four million people since 2004. Declare Yourself grew out of the 2003's Declaration of Independence Road Trip that toured an original 1776 copy of the Declaration to schools, town halls, and other locations all over the country.

The group's founder, TV producer and philanthropist Norman Lear, was talking with Academy Award-winning songwriter Keith Carradine one night, and the Born Again American video was, well, born.

It took the efforts of Director Mark Johnson of Playing for Change, Producer Brent Miller, and 16 performers and two choruses to bring Keith's song to life in 14 iconic locations around the USA.

The singers and musicians, non-professionals all, were chosen because they are living the lyrics in these troubled times, not just performing them.