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Home : News : News : Mid Queens
Identity crisis hits Glendale’s Atlas Park
by Michael Lanza, Assistant Editor
07/23/2009
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   Gloom has descended on the Shops at Atlas Park as the ailing shopping center struggles to find itself amidst an unprecedented recession.
   The mall once touted as a regional destination, with its outdoor strips, upscale vendors and abundant green space, just never got off the ground — its potential cut short when the nation’s economy hit a brick wall last year.

   Shop owners, who declined to speak on the record, expressed a growing frustration over underwhelming crowds and lamented over the sense of uncertainty that has clouded the mall’s future.
   And as managers struggle to fill the growing number of vacant storefronts, it seems that visions of a ritzy-shopping wonderland have been scrapped for more humble designs.
   “Sometimes visions don’t work out,” said Paul Millus, an attorney appointed as receiver over the mall during foreclosure proceedings last year. “This is more or less related to the terrible economy we’re facing.”
   Atlas Park’s managers are actively seeking a recognizable supermarket franchise as the mall seeks to shed its upscale image and attract residents from every economic bracket. The news comes as rumors swirl over an impending eviction for the mall’s current grocer, Amish Market.
   “As we morph from this miracle-mile Manhasset mall concept to one that provides and caters to a rather large community within walking distance — at the end of the day I think we can be very successful,” Millus said. “That’s what we’re trying to do — make it more consumer friendly and hopefully a success.”
   Millus also mentioned an effort to recruit an electronics chain such as Radio Shack.
   But conversations with the few customers who braved rainstorms on Tuesday to visit the mall — many only coming for a movie at the onsite theater — implied there would be no quick fixes to Atlas Park’s problems.
   “To be honest with you I only go to the book store and California Pizza,” said Mark Martin, a Forest Hills resident.
    Martin said he preferred the quiet atmosphere and was not looking forward to plans for a busy supermarket.
   Others complained about parking and transportation issues at the secluded Glendale mall.
   Nick Durakovic of Middle Village, who came for a movie, said he would consider using the mall’s gym if it weren’t for the parking system in place.
   “It’s such a bueracratic process,” he said. “I’d rather just look for a parking spot on the street near my own gym.”



©Queens Chronicle 2010

Reader Comments
 Submit your own comment!
Added: Wednesday August 26, 2009 at 08:15 AM EST
Atlast Park
Atlast mall does need to focus more on young families and on stores like Crate and Barrel, Pottery Barn, Sephora, Victoria Secret's, Top Shop etc... And parking should be free during the week so moms can go to the mall and spend the day there with their kids spending a little money. Good luck Atlast we would hate to loose you!
paola, middle village ny
Added: Thursday July 23, 2009 at 07:00 PM EST
Atlas Mall
The Atlas Mall is wonderful, but it does need to have some stores that cater to young adults who like to shop for name brands and have discretionary income to spend. Parents would also shop if there were more familiar stores to choose from: For example, Old Navy, Sephora, New York & Co., Juicy Coulture. Perhaps a few places that offered Brunch and even a few game stores: Game stop or a Comic place that offered opportunities for neighborhood kids to play chess or card game tournaments.
Perhaps a Dave and Busters type of establishment. " Yes, these stores may be at many other shopping malls, but nonetheless it would attract a larger clientele that not only watch movies, but can go to familiar shops and do everything within walking distance. Just a thought. I would hate to Atlas Mall close...it really is a breath of fresh air in the neighborhood.
RNVelaz98765@aol.com, Ridgewood, NY

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