But Kenny Greenberg, owner of L.I.C. lighting store Krypton Neon, is trying to change the course of the neighborhoods development, breaking a pattern of arts and trade districts like Williamsburg and Soho turning into high-priced residential enclaves.
In a letter last week to the Daily News, Greenberg outlined a proposal to turn a portion of the neighborhood into an artisanal district, banding together thousands of tradespeople to hold the line on city zoning, and to give room for small businesses like Krypton Neon and Tom Cat Bakery to expand.
The implications for the boroughs economy could not be greater. Tom Cat Bakery, which has been in the neighborhood for 21 years, employs around 300 workers most of whom live in the city.
And Reich is almost certain that the business will have to move once the eight years left on its lease is up. We are going to have to look to places outside the city, like New Jersey, Reich said.
Greenberg sees a future artisanal district as a cultural, commercial and environmental destination, with the neighborhoods light-industrial past carried on into the future.
But Reich, one of the potential beneficiaries of the artisanal district plan, isnt sold on the idea just yet. If the land is worth millions of dollars, then maybe they should develop it, he said. That might be whats best for the whole citys economy.

