Podcasting, a new technology similar to TiVo, allows the technologically with-it to record and store information for later listening. This latest technology is growing at an incredible pace and being utilized right here in the Northern Hills.
At Black Hills State University, two students are using this technology to advertise their politically-based KBHU radio show, Creepy Sleepy Show.
"I discovered Podcasting about two weeks ago and e-mailed Adam Curry," Creepy Sleepy Show host Dan Patterson said.
Adam Curry is known to most people as a former MTV "VJ," but since 1994 he has been involved with web site development and Internet programming. Curry is a key player in the development and promotion of Podcasting. Curry contacted Patterson for an interview and in turn plugged the KBHU radio show on his web-based Podcast, "The Daily Source Code." According to Curry's web site, thousands of people download his show everyday.
"We would really like to get this school to see the advantages of this technology," Patterson said. "I mean you can advertise anything you want and it is seen by thousands of people all over."
To obtain Podcasts listeners must have a computer, Podcasting receiving software and an MP3 player to listen to the audio. Once you have the software, you can subscribe to audio blogs over the Internet. Updates are sent directly through your computer and available for downloading immediately. You can listen to the audio directly over your computer or use your Apple iPod or MP3 player and take it with you.
Jeremy Likness, owner of Natural Physiques also likes to touch the world from his home in Lead. Natural Physiques is a health and wellness business and Likness uses the Internet religiously. He coaches interested clients on weight loss and nutrition and for the last year, he has utilized a phone-based radio show to deliver lectures on healthy living and interview professional fitness experts. In the past, he has recorded his show and e-mailed it to his clients to listen to. Since Likness has utilized Podcasting, he has business circulating all over the Internet.
"By my clients being able to hear me connect with people over these interviews, I have been able to reach more people," Likness said.
According to Curry, future radio shows like All Things Considered and the Rush Limbaugh show will be available in the Podcast mode.
"Consumers were trained to think the only way you can fill your MP3 player would be to rip your CD collection into it, or purchase the music from a few vendors. In reality, you can fill up your players with audio files that contain anything," Curry said.
For more information on this subject you can go to http://medialab.com/podcast. You can also listen to Likness's interviews at: www.become-your-best.com.
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