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Home : News : News : Business
Local business briefs: Nov. 5, 2008
11/05/2008
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Messier joins Shorey Public Relations

SARATOGA SPRINGS - Shorey Public Relations is pleased to announce that Nicole Messier has joined the agency as Vice President and been awarded in the November issue of PR News Magazine as one of the Top 15 PR People to Watch in 2009. Messier has joined Shorey PR to manage, grow and service the agency's prominent national technology practice, leading business development efforts with senior management and training staff members on social media and viral PR strategies.

Shorey PR clients benefit from Messier's deep expertise in technology and consumer public relations. She has worked with some of today's biggest technology brand names such as Adobe, Citrix Systems, Check Point Software, Extreme Networks, Palm and Pantone. Her career features management roles at powerhouse PR agencies SHIFT Communications, Edelman Public Relations and A&R Partners, out of Silicon Valley and New York.

"Our technology practice represents national brands in consumer and IT technologies. Nicole's expertise is critical to expanding our client's communications strategies to build their global presence," said Missy Shorey, CEO of Shorey PR. "Nicole provides the best in fundamental PR planning as well as national campaign experience with viral social media, online and digital PR strategy."

Messier's award speaks volumes about her strategic counsel for clients in various technology industries. Her PR planning, successful crisis communication strategies, expert message development and in-depth research and analysis helped secure recognition. In addition, Messier shares the Shorey PR passion for using social media communities and the blogosphere to further PR achievements for clients as well as fostering junior staff to become PR professionals.

Prior to joining Shorey PR, Messier was an account director for SHIFT Communications, where she specialized in start-up and emerging technology companies. Messier's team doubled press coverage for brands such as Goodmail Systems, the Rubicon Project, Actuate, Varonis and Trust Digital, achieving headlines in The Wall Street Journal, The New York Times, Fox Business, Fortune, Forbes and The Associated Press. Prior to SHIFT, Messier was an account supervisor for Edelman and a senior account executive at A&R Partners. Messier holds a bachelor of science degree from U.S. News & World Report's 2008 No. 1 Public Master's University, Cal Poly, San Luis Obispo, and graduated with presidential recognition for service.


Hannaford to sell On-the-Go Tags

ALBANY - The New York State Thruway Authority today announced that it has approved Hannaford Markets to distribute E-ZPass tags through the E-ZPass On-the-Go program.

"Through the On-the-Go program, thruway customers can purchase an E-ZPass tag at off-thruway retail locations, such as Hannaford Markets, and immediately benefit from its convenience and time savings," Thruway Authority Executive Director Michael R. Fleischer said.

As an approved retailer, Hannaford Markets will be selling E-ZPass On-the-Go tags at more than 40 of its supermarkets in New York state.

Upon purchasing an On-the-Go tag, customers will receive the full $25 toward their E-ZPass account. E-ZPass provides a savings of 5 percent off the cash rate on all thruway tolls for passenger vehicles. On-the-Go tags are only available for passenger vehicle use. Customers must register the On-the-Go tag within the first 48 hours of using the tag.


©The Saratogian 2010

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