Ads should be saved in Mac format in one of the following file types:

.pdf - embed all fonts and images
.eps - embed all fonts and images
QuarkXpress - Include all fonts and artwork. Don1t use 3rd-party extensions.
Adobe Illustrator - Convert type to paths to avoid missing fonts.

Artwork and Photos

Include all artwork and photos if they are not imbedded in the file.
Save line art as a bitmap .tif or .eps @ 300-600 dpi
Save grayscale or color photos as a grayscale or CMYK .tif @ 120-170dpi

Fonts

Include font suitcase(s) and printer fonts if they are not imbedded in the file.
Truetype or Postscript.

Compression

You can use Aladin DropStuff or Mac Zip to compress large files.

Media

Save all your files on a 100Mb Zip disk, or CD-R.
We accept 3.52 disks, but remember that they have a short shelf life and are not very reliable.
Remember to include the following info: your ad rep, size of ad, publication name, publication date.
Include a proof of ad so we can verify that fonts, art and color are correct.

E-mail

Send ads to housatonicart@ctcentral.com
Keep the file size under 2Mb (2000Kb). Very large files will be rejected by the mail server.

It is very IMPORTANT that you include the following information in your email so it will be routed to the right destination.
Include 3Ad for (your account name) in the subject header.
In the body of the email, list the following:
- your ad rep's name
- the publication(s) your ad is running in
- the size of the ad
- the date(s) the ad is to run

FTP

If your file size exceeds 2Mb, you can upload your ad to:
ftp.ctcentral.com
User: housy
Pass: housy
Put the ad in the 3Ads2 folder in the users/housy directory.
Send an email to housatonicart@ctcentral.com stating the filename of the ad and the publication it is to run in.

Color ads - 4-Color Process and Spot Color

4-color Ads can be in the formats listed above. We prefer .pdf or quark. Make sure to save artwork in CMYK.
Spot Color Ads must be submitted as a quark file with the proper Pantone color settings.

Regulations & Policies

1. Submission of an order is deemed as acceptance of all applicable rates and regulations of The Litchfield County Times. The Times reserves the right to revise rates at any time with 30 days written notice.
2. The Litchfield County Times reserves the right to reject or revise advertisements in accordance with the standards of the Publisher. Advertisements which simulate editorial style must carry the word "Advertisement" in at least 8 point type above the ad.
3. Specifications on orders regarding position and competitive advertising are treated as requests only.
4. Advertising composed and not run at the request of the advertiser will be billed at hourly production rates.
5. The Times is not responsible for artwork, photographs, or screened prints (veloxes) left with the newspaper more than 15 days after insertion.
6. The Litchfield County Times assumes no liability for errors appearing in advertisements beyond the charge for the exact space in which the error appeared on the first insertion date. No allowance will be made for errors that do not materially affect the value of the advertisement. Claims must be made within 30 days.
7. The Times will not be liable for failure to publish any advertisements for any reason, nor for claims of libel, unfair practices, infringement of trademarks, patents or copyrights or violations of law by an ad or its content, and the advertiser will indemnify The Times for any liability it suffers in connection with any of the foregoing.
8. No ads will be accepted after deadline. Cancellations after deadline will be billed at 50% of space reserved.
9. CREDIT POLICY: All credit is extended at the discretion of The Times. Statements will be issued monthly and are due net 30 days. If an attorney or collection agency is retained by The Times to collect any part of an unpaid balance, The Times will, in addition, charge a collection fee equal to 15% of the unpaid balance.
10. The subject matter, form, size, wording, illustration and typography of all advertising copy received by The Litchfield County Times shall be subject to approval, revision, classification, cancellation or rejection at any time by The Litchfield County Times in its sole and absolute discretion. Previous acceptance of any advertising copy by The Litchfield County Times will not operate as a waiver of The Litchfield County Times's rights hereunder to edit, revise, classify, cancel or reject any advertising copy at any time.