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Ads should be saved
in Mac format in one of the following file types:
.pdf - embed all
fonts and images
.eps - embed all fonts and images
QuarkXpress - Include all fonts and artwork. Don1t use 3rd-party extensions.
Adobe Illustrator - Convert type to paths to avoid missing fonts.
Artwork and Photos
Include all artwork
and photos if they are not imbedded in the file.
Save line art as a bitmap .tif or .eps @ 300-600 dpi
Save grayscale or color photos as a grayscale or CMYK .tif @ 120-170dpi
Fonts
Include font suitcase(s)
and printer fonts if they are not imbedded in the file.
Truetype or Postscript.
Compression
You can use Aladin
DropStuff or Mac Zip to compress large files.
Media
Save all your files
on a 100Mb Zip disk, or CD-R.
We accept 3.52 disks, but remember that they have a short shelf life and
are not very reliable.
Remember to include the following info: your ad rep, size of ad, publication
name, publication date.
Include a proof of ad so we can verify that fonts, art and color are correct.
E-mail
Send ads to housatonicart@ctcentral.com
Keep the file size under 2Mb (2000Kb). Very large files will be rejected
by the mail server.
It is very IMPORTANT
that you include the following information in your email so it will be
routed to the right destination.
Include 3Ad for (your account name) in the subject header.
In the body of the email, list the following:
- your ad rep's name
- the publication(s) your ad is running in
- the size of the ad
- the date(s) the ad is to run
FTP
If your file size
exceeds 2Mb, you can upload your ad to:
ftp.ctcentral.com
User: housy
Pass: housy
Put the ad in the 3Ads2 folder in the users/housy directory.
Send an email to housatonicart@ctcentral.com
stating the filename of the ad and the publication it is to run in.
Color ads - 4-Color
Process and Spot Color
4-color Ads can be
in the formats listed above. We prefer .pdf or quark. Make sure to save
artwork in CMYK.
Spot Color Ads must be submitted as a quark file with the proper Pantone
color settings.
Regulations & Policies
- Submission of an
order is deemed as acceptance of all applicable rates and regulations
of The Litchfield County Times. The Times reserves the right to revise
rates at any time with 30 days written notice.
- The Litchfield
County Times reserves the right to reject or revise advertisements in
accordance with the standards of the Publisher. Advertisements which
simulate editorial style must carry the word "Advertisement" in at least
8 point type above the ad.
- Specifications
on orders regarding position and competitive advertising are treated
as requests only.
- Advertising composed
and not run at the request of the advertiser will be billed at hourly
production rates.
- The Times is not
responsible for artwork, photographs, or screened prints (veloxes) left
with the newspaper more than 15 days after insertion.
- The Litchfield
County Times assumes no liability for errors appearing in advertisements
beyond the charge for the exact space in which the error appeared on
the first insertion date. No allowance will be made for errors that
do not materially affect the value of the advertisement. Claims must
be made within 30 days.
- The Times will
not be liable for failure to publish any advertisements for any reason,
nor for claims of libel, unfair practices, infringement of trademarks,
patents or copyrights or violations of law by an ad or its content,
and the advertiser will indemnify The Times for any liability it suffers
in connection with any of the foregoing.
- No ads will be
accepted after deadline. Cancellations after deadline will be billed
at 50% of space reserved.
- CREDIT POLICY:
All credit is extended at the discretion of The Times. Statements will
be issued monthly and are due net 30 days. If an attorney or collection
agency is retained by The Times to collect any part of an unpaid balance,
The Times will, in addition, charge a collection fee equal to 15% of
the unpaid balance.
- The subject matter,
form, size, wording, illustration and typography of all advertising
copy received by The Litchfield County Times shall be subject to approval,
revision, classification, cancellation or rejection at any time by The
Litchfield County Times in its sole and absolute discretion. Previous
acceptance of any advertising copy by The Litchfield County Times will
not operate as a waiver of The Litchfield County Times's rights hereunder
to edit, revise, classify, cancel or reject any advertising copy at
any time.
To download a complete list of advertising sizes for all ads, click here.
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